Search engine optimization for chiropractors is essential in getting more traffic and exposure from the internet. It’s easy to forget about it since the world appears to be preoccupied with social media right now. The truth is, the number one listing for any keyword or phrase on Google gets an overwhelmingly majority of the clicks. If you’re not number one, you’re not in the game.
So how do you get to the top spot on Google for any keyword you want?
The answer is quite simple, and it may not be through a simple marketing company meeting. You must make sure your website is optimized. We call than “on-page” search engine optimization (SEO). Next, and MOST importantly, you must start to build external anchor text links back your blog or chiropractic website while incorporating social factors. This is referred to as “off-page” SEO
On-page SEO factors include things like your Meta title, Meta description, and Meta tags of your website. The key here is to find a competent programmer / webmaster that can take care of this for you. You’re a chiropractor and should not be focused on this. You need to find an expert.
Once those things are optimized and contain those words you want to rank higher for on Google, you can now proceed to off-page SEO. Again, this is by far the most important aspect in determining how your chiropractic website ranks in the search engines.
To fully maximize your off-page SEO, you must build links going to your website from blogs, forums, articles, videos, press releases and other web properties. Google likes to see that you have a variety of links pointing to your website from different places.
The utilization of an SEO blog that contains information that visitors can use is important. Blogs that offer helpful and/or interesting information will keep people coming back. You want people to see you as a resource, to visit your blog numerous times a week and to tell others about your site. An excellent blog that is utilized by you as much as possible will do this.
Strong pictures and/or videos are extremely useful on your pages. This includes your homepage and any others, including your blog. The Internet is first a visual medium. Use pictures to capture people’s attention and to make a positive statement about your practice.
Utilize various social media sites, including Facebook, Twitter and YouTube. Connect them to your site and make sure that they are active. Once again, you want to be able to offer insights, educational articles and useful information via these sites. By the way, always create a positive image. Social media sites are a major way in which people will get to know you. So be sure to tastefully share a little bit of the human you with them.
Links and Back-links.
Via your blog be sure to link to outside sources of information such as government or educational sites, newspaper articles, Wikipedia, etc. Google and other search engines love these links. But make sure they are quality links that are related to your content and that people will find useful.
Also, take some time to back-link to your main site through articles you’ve posted on other sites on the web, your YouTube channel or Facebook. Getting people to go to your site via various links will help drive up you search engine rankings.
Utilizing and Coordinating Everything
These are some of the basics that are useful in marketing your website and garnering good search engine rankings. The higher the better when it comes to Google and other such sites. Even on a basic level, marketing your chiropractic website involves the coordination of various elements.